I came across an interesting style of Community Management the other day. One of the things we’re adamant with our clients is keeping on brand and style with the way they want to be perceived through social networks.
Forgive me if I’m sticking my nose into whichever agency runs Aston Martin’s online activity but I’m not so sure the client would want to be perceived using “winks” and exclamation marks.
- Winks because, why would a brand ever need to wink at a client? Especially a brand that distinguishes a superior-quality and an elegance above most other Automotive brands
- Exclamation marks, because it seems to be 1000 miles away from the Aston Martin tone they project in other marketing activities
Lionel Martin may just be rolling in his grave somewhere. Of course I could be wrong, their “Rules of Engagement” (that’s what we give to the client to let them know how we’re going to conduct their brand on Social) might include “Make sure we’re seen as jovial and really keen on Twitter” however even for my most light hearted and fun clients we’d still never “wink” at someone on Twitter.
